5 Questions for Playscripts New Marketing Director, Lane Bernes

Playscripts is excited to announce the arrival of our new Marketing Director, Lane Bernes. Lane comes to us from Zinio, where she managed  social media and merchandising. In addition to her marketing background, Lane is a playwright and has been produced at The Bloomington Playwrights Project, The New York International Fringe Festival and The Estrogenius Festival. Her play, The Mercy Swing, was nominated for the  Cherry Lane Theatre Mentor Project. Lane's unique background makes her a welcome addition to the Playscripts team. We are very excited to begin the new year with her on board, and look forward to the great work ahead!

What brought you to Playscripts?

I was ecstatic to find a role that combined two things I’m passionate about: marketing and plays.  I also have 50% of the Playscripts paperback collection in my apartment.

What did you do prior to Playscripts?

My previous jobs have all been in the publishing world, in a marketing role.  I’m lucky to have worked with amazing brands like Robb Report, USA Today and Zinio.

What marketing trend can play producers take advantage of to market their plays?

Facebook Ads!  They are  super easy, and one of the best ways to find new audience members.

What play or playwright has made the biggest impact on you?

Dennis J. Reardon.  He was my first playwriting teacher and is an amazing story teller.

Just for fun, were you in any high school productions?

Yes! We did Alice in Wonderland when I was a freshman, and I got to be a card because I could hold a back-bend while the queen played croquet.

You can find Lane on twitter @lanebernes